Kate O'Brien

Kate O'Brien Marketing Director

Kate O'Brien has more than ten years' experience in marketing, joining Daisy from the Paymex Group, a financial solutions business where, as Group Marketing Director, she delivered business growth strategies through marketing campaigns to drive increased revenue.

Kate has extensive marketing and commercial experience from a variety of industries, across corporate and retail banking with the Co-operative Bank and Alliance & Leicester, travel with Airtours, entertainment at UCI Cinemas (now Odeon) and fashion retailing at Matalan.

Kate's extensive experience allows her to deliver at a strategic and tactical ‘hands on’ level across all marketing channels; from advertising and PR, online and customer loyalty programmes.