The Group’s strategy is to create, through a combination of acquisitions and organic growth, one of the largest UK providers of telecommunications services and solutions to the SME and mid-market, which will provide its customers with a combined product set including access, hosting, voice, managed services and mobile telephony, all from a single customer service and billing platform.
In addition, Daisy Group will seek to cross-sell new products to existing customers and create a .one-stop-shop. for converged communications solutions. The Directors’ believe that such an offering will also help to reduce customer churn.
Daisy Group will pursue two strategies in order to seek to achieve growth:
Firstly, the Group will seek to increase organic growth through a combination of :
- improved customer management to reduce churn;
- a focus on cross-selling
- up-selling to existing customers to encourage them to take more products; a focus on direct and indirect sales channels.
Secondly, the Group will seek to grow through targeted acquisitions, designed to increase customer scale and expand the product portfolio. The Directors’ believe that the Daisy Group will benefit from acquisitions in two ways:
- through cost efficiencies and through opportunities to cross-sell and up-sell to new and existing customers; and
- several independent quoted and unquoted telecommunications operators could be potential acquisition targets and, given current economic conditions, such acquisitions may be achievable at competitive prices.